Expertise

Hoot Works delivers practical, production-ready media technology solutions by combining deep technical expertise with real-world understanding of video workflows. We turn complex requirements into robust, efficient systems—built for long-term maintainability.

We provide a comprehensive set of capabilities across the full development lifecycle, from strategic planning and architecture through to implementation, optimisation and support.

Media Domain

• Cloud-native workflows for media ingest, transcoding, QC, packaging and delivery
  e.g. petabyte-scale archive processing in multi-cloud and hybrid environments
  
  
• Live and file-based media pipelines and streaming solutions
  e.g. distributed production and delivery systems for film, news, and broadcast
  
  
• Metadata management, MAM and workflow orchestration
  e.g. automated technical metadata extraction integrated into asset management platforms
  
  
• Video codecs, formats and standards (MPEG, SMPTE, W3C)
  e.g. DASH/HLS packaging, IMF/MXF CPL rendering, EXR/TIFF/DPX image sequences
  
  
• Standards participation and contribution
  e.g. co-editor of MPEG 14496-34 (SDL), active contributor via BSI national body

Technical Domain

• Custom media applications and microservices using Java, Python, C/C++, and TypeScript
  e.g. containerised processing engines built for scalable deployment
  
  
• Open source integration with FFmpeg, GStreamer, REST APIs and SDKs
  e.g. embedded processing components for automated content workflows
  
  
• Infrastructure and DevOps with AWS, Azurew, GCP, Kubernetes, KEDA, Helm, HashiCorp stack, CI/CD
  e.g. auto-scaling production pipelines, shift-left testing, infrastructure as code deployments
  
  
• End-to-end system design from prototyping and R&D through to production delivery
  e.g. migration of a desktop colour grading application to a scalable SaaS platform
  
  
• FFmpeg optimisation and custom development
  e.g. CUDA filter integration for embedded GPU, object storage optimisation, custom patching and bug fixing

Project & Client Domain

• Technical advisory and due diligence
  e.g. technology evaluations for MAM procurement and acquisition processes
  
  
• Strategy and roadmap planning
  e.g. MVP definition, capability mapping, growth planning, tooling with Aha and Jira
  
  
• Requirements gathering and solution architecture
  e.g. stakeholder engagement, domain modelling, C4-based architectural design